Monday, May 9, 2011

NEW BRAND ALERT: Locally-based, charitable Jedidiah!

Attention all OBSS shoppers!  There's a new brand in town at your favorite store!

Jedidiah is a humanitarian-based fashion company with a motto of "made for good."  Each season, Jedidiah partners with a different charitable organization and donates proceeds from the retail sales.

We have just gotten in our first Jedidiah items, which include men's and women's tees and tanks (and we'll be getting some sweet Chargers-themed boardies for the guys in June!).  The current partner with Jedidiah is World Vision.  World Vision works to promote the well being of children in crises.  The Jedidiah spring and summer lines' portion of proceeds will be donated to help combat the effects of human trafficking in Central and Southeast Asia.  Jedidiah hopes to raise $50,000, which would enable World Vision to establish an assessment, care, and protection facility that provides first refuge for children rescued from trafficking and exploitation.

The spring and summer lines include apparel that ties in to the World Vision mission.  Photographer Aaron Chang traveled to Cambodia with Jedidiah to capture relevant images, and these images both acted as inspiration for the lines or appear on some of the tees!

We're excited to bring in this new brand!  Not only are they a cool humanitarian brand, but they're based out of San Diego, and OBSS loves supporting local companies!

Come stop in and check out the array of soft tees with vibrant colors and fun, funky prints at Ocean Beach Surf & Skate, 4976 Newport Ave, San Diego, CA 92107.  While supplies last, with each Jedidiah purchase receive a free Jedidiah "Made For Good" wristband!

Learn more about Jedidiah on their website!  Also, check out World Vision here.

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