Thursday, June 2, 2011

NEW BRAND ALERT: Pura Vida Bracelets!

No doubt you've seen friends and strangers alike wearing these cool, colorful string bracelets on their wrists.  You may have also seen them in the pages of the Victoria's Secret swim catalog, as well as in the latest issue of Fashion 5.0 Magazine.  That's right, surf and skaters--we've got the exclusive OB offering of Pura Vida Bracelets!

The story goes something like this: Two friends embarked on a post-college graduation/surf trip to Panama and Costa Rica.  They couldn't help but appreciate the laidback lifestyle of the lands.  While in Costa Rica, they met a man name Jorge, who was selling bracelets on the street.  They were vibrant bracelets of a simple construction, and the friends felt these bracelets perfectly summed up their experiences.  The friends asked Jorge to make a large batch of bracelets to bring back stateside, and they quickly befriended Jorge, and since returning to the states, they continue to have Jorge make and send them the bracelets to sell.
Jorge and his friends who now help him are able to provide enough bracelets to be in 100+ surf shops and boutiques nationwide.  They are coming up with new color combinations constantly, so there is one to match everyone personality for sure.

Pura Vida Bracelets was named as such because the phrase "pura vida," a commonly Costa Rican-associated saying, means "pure life" in Spanish.  The simple, unique, handmade pieces embody the "pura vida" spirit of enjoying life slowing, celebrating good fortune, and not taking anything for granted.  Sounds kind of similar to the San Diego spirit, right?  Aptly so, as Pura Vida Bracelets operates right out of nearby Pacific Beach.

Beside being able to help Jorge and his family by providing a stable income, Pura Vida is also a member of 1% for the Planet and donates a portion of its proceeds to the Surfrider Foundation!

We at Ocean Beach Surf & Skate invite you to come in and pick out your own personal Pura Vida Bracelet!  Ocean Beach Surf & Skate is located at 4976 Newport Ave, San Diego, CA 92107. 

For more info on Pura Vida Bracelets, visit their website here.

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